NoStairway Media not only work as a video production and music creation house but also as a recording studio, recording demos for singers and local bands and recording voiceovers for adverts, corporate videos or even national broadcast channels.
Currently at NoStairway Media we are recording a voiceover for a client which needs to be performed in a ‘Ray Winston’ Beer advertisement style. This got us thinking, what are beer advertisements like? What voiceover style do they usually use? Which beer adverts have been a success?
Keeping this in mind, NoStairway Media have created their top 5 boozy advertisements of all time!
At number 5: Pimms advert
Pimms is mostly drunk at summer, so the advert style they have chosen is colourful to reflect the season, quirky to demonstrate the ‘style trend’ we’re in at the moment and slightly retro to refer to Pimms long successful history. The use of Benedict Cumberbatch doing the voiceover was also a good move due to his current popularity with Sherlock Holmes and his strong English heritage. We feel that this advert reflects the nature of this drink incredibly well.
At number 4: fosters advert
‘The Good Call’ campaign works brilliantly for Foster’s as it has created a form of relationship between the consumer, the product and its two starring actors Brad and Dan. The audience look forward to the next cheeky instalment from Brad and Dan as they help out us Brit’s with our common dilemmas. This advert refers to Foster’s heritage due to being set in Australia while demonstrating its popularity in the UK. This advert has used humour and familiarity to promote their product and have done so exceptionally.
At number 3: Heineken advert
The ‘Better Drinkers with Ray Liotta’ campaign is similar to what we at NoStairway Media are trying to produce – a gritty, semi-motivational advert. Using an iconic actor they have already gained audience interest, creating a ‘gangster style advert’ further aids this concept and adds a sense of humour to what is actually quite a bleak idea of an advert. This advert uses a celebrity name and light humour to describe/demonstrate the hard work that goes into creating that perfect Heineken and how it’s a crime to let it go to waste.
At number 2: Carlton Draught advert
Although no voiceover or celebrity/well-loved character is used in this advert it is a huge success due to its use of humour. It doesn’t tell us anything about the beer, how it was made, or its origins, and instead takes the mick out of itself for choosing a larger budget over concept. We find this advert incredibly funny and great to sing along to, demonstrating the ease of the drink – there is no need for long descriptions or voiceovers about the beer, it’s all about the fun of drinking it
At number 1: Guinness advert
This advert has breath-taking visuals, a well-known upbeat song and demonstrates a group of friends achieving something great. The droning, deep, bleak male voiceover over the artistic black and white footage creates a fantastic effect. There is not much really we can say, but watch it for yourself and feel your motivation peak for a pint of Guinness