Here’s a few tips from our video production company’s last 12 months
Video production has been a rocky ride over the past year. Here at this video production company, we faced our share of difficult situations, but we learned some valuable lessons along the way. In this blog post, we’ll share what we learned and how it helped us to grow as a video production company. We hope that you find these insights helpful and that they help you overcome the challenges in your own business. Thank you for reading!
The key to success is chemistry. You can’t do it all by yourself and you should never forget that no matter what niche or specific industry you specialise in, there are always others who will help grow with your ambition as well! Find those complementary strengths- people whose skillset complements yours but also extends beyond it—and go out into the world looking for them because we know these talented folks don’t just hang around hotels waiting on casting calls…
talent. It’s a word that’s tossed around a lot in the business world, but what does it really mean? And how can you be sure you’re getting the right talent for your video production company?
In its simplest form, talent is defined as an ability or natural skill. But when it comes to video production, there’s more to it than that. The right talent possesses not only the technical skills required to produce high-quality video content, but also the creative vision and storytelling ability to engage viewers and communicate your brand message in a powerful way.
Of course, finding video production talent with all of these qualities can be a challenge. One of the best ways to identify top talent is to take a look at their previous work. Pay attention to both the quality of the video and the way it tells the story. Does it capture your attention and hold it until the very end? Does it leave you wanting more? If so, that’s a good sign that you’ve found a video production company with true talent.
2. When you spot the latest video production gear, don’t buy it
One of my favourite things about being in the video production industry is that there are so many different avenues to explore. From blog posts on what new camera or lens will make your videos stand out, it’s easy for a gearhead like me start dreaming about all the ways this could change our work process and output creatively!
If you’re anything like me – someone who loves exploring everything from lighting techniques (love those photo-realistic looks) down through postproduction color correction methods–reading blogs can easily become an addiction where one minute I’m scrolling through Instagram stories then BAM next thing you know, I’ve spent my savings again.
The trick for any video production company is to hold back until the gear absolutely must be bought. This is never more so important than now, as business peaks and troughs like a kite.
Nostairway invested in computer equipment, cloud work flow and a gimbal. All were invaluable under the circumstances.
3. All video production is good video production
In quieter times, it pays to keep active. This is just as true with any video production company. This year we filled any space, caused by cancellations or simply no business, by offering to help out in good causes. We support several charities and quiet times are a good time to instigate a little video production project FOC for your local charity. We support ETNA, a local building facility that supports local groups and charities.
4. Keep up the marketing
The way to stand out from the competition is by being professional and maintaining high quality work. Utilise networking, social media platforms like Facebook or Twitter for promotion of yourself as well as your video production company business!
There are many things you can do that will help with showcasing what value YOU bring:
Market Research. It’s worth spending a little of your down time looking into new market trends and making sure you are still pointing your video production company services at the right area. Showcase your value and networking. request referrals utilise all connections available including family members friends etc.; produce great looking material so consumers know exactly what they can expect.
5. Don’t neglect existing customers
They are probably struggling through the current climate too. Offer them a special deal while things are slow. But do make sure they understand that it’s for a limited time only. Clients quite easily get used to low prices and can expect it as the norm if it isn’t spelled out to them.
As a video production company uk in London, we often get asked how much it would cost to produce a video ourselves. The truth is, with the right equipment and some know-how, you can save a lot of money by creating your own videos. Of course, there is an initial investment involved in purchasing the necessary equipment.
However, once you have your own set-up, the sky is the limit in terms of what you can create. And if you’re willing to put in the time to learn the ropes, you can start producing high-quality videos that will save you money in the long run. So if you’re looking to create video content on a budget, don’t be afraid to go DIY. With a little effort, you can create professional-grade videos that will help you save money and reach your target audience.