Don’t know how to keep engagement on your content skyrocketing?

Simple!  

All you need to do is follow a couple of simple steps to increase your chances of maintaining engagement from your audience that is excited to see your content. Many videographers have hopped on the trend of short-form content. This is typically for it to be published on social media platforms, which would make it easier for people to watch it on their mobile devices. But to keep your audience hooked, you must

KEEP IT AUTHENTIC 

As everyone is progressively getting more exposed to AI-generated content, people yearn to engage with media that contains a human soul and portrays a real passion for the work produced.   

But what does it mean to be authentic? 

To achieve an authentic feel in your content, you must keep your intent genuine and truthful to represent accurate storytelling that stays consistent to build trust between you and the audience.  

But first, you must learn who your audience really is! This requires spending time learning the demographics and their interests to be able to create content that makes it feel like it was made specifically for them. 

Having content that looks too commercialised makes it lose its relatability, as people have gotten so used to being bombarded by ads daily, they’ve learnt to tune it out. Which brings us to our next point: 

BE RELATABLE 

We naturally want to share our experiences with others, so when we encounter a video that sheds light on a particular event, it feels special. Put yourself into the shoes of the audience, would you watch something that has absolutely nothing to do with what you want to learn or do?  

Another effective way to keep your audience drawn is to tug on the heartstrings. Learn what common struggles and worries your viewership has now and create content catering to those emotions. But remember: 

BE ORIGINAL  

Coming across your seventh “I just got dumped” advice video remastered tends to get a bit boring. This is why having an original idea is crucial to engaging the viewer. Telling a captivating story that showcases your personality can set you apart from all the other daily posting vloggers.  

Being original doesn’t necessarily mean to create an entirely new narrative, but be unique to your approach of pre-existing prompts. As mentioned before, people yearn for real emotion in the content that they watch. So talking about real experiences with a sprinkle of personality can really spruce up your engagement.

Also consider what the audiences weak spots are, such as animals or the elderly even. Take this ad made by Nostairway Creative  , the dog adds a cuteness factor which draws in more people to watch it.

But be careful, your video can have the best ingredients ever but if your presentation of the dish is off, no one’s going to consider eating the meal. Therefore you must

HAVE GOOD QUALITY

First impressions are everything to keep engagement thriving, so you must put on your best suit to impress the viewers. You wouldn’t show up to a job interview in your pyjamas, would you? This applies to excellent videography; if the viewer can count the pixels on their screen, something is very wrong!  

Understandably, getting your hands on the highest-quality camera isn’t an easy feat and can take years to save up for. Doesn’t mean that it’s impossible to achieve a high-quality video, though! You can start by getting rid of the nervousness transmitted through the shaky video. This can be solved by investing in a tripod stand; they’re not all too pricey and can give your video a professional look. 

If you ever find yourself requiring some assistance with shooting a promotional video, have a look at our blog post that will get you in tip-top shape here! It’ll show you all the

3-SECOND RULE 

No, this is not about the limited time you must eat dropped food in. Statistically, you have about 3 seconds to engage your viewer and keep them watching the entire video. If you do an extraordinary job, you might even gain a new follower! But do it wrong, and it can cost you essential engagement on a platform and land you in shadow-ban hell. 

To achieve a successful video opening, it must have a clear purpose so it can find its audience quickly. Strong visuals or bold statements can ‘wow’ the viewer in very little time, enabling you to elaborate after they’ve decided to see what you offer. 

Using captions or on-screen text can give users watching without audio an opportunity to enjoy the content even without sound. It also shows the viewer you are open to accessibility features, which will earn extra brownie points in certain communities.

I hope these few tips gave you a bit of insight on how to boost your engagement to enhance your chances of growing big in the videography industry! Have a read of more of our blogs which might help with any worries you might have coming fresh into the world of videography and filming.