The Basics In Creating Marketing Videos

Marketing Videos

Creating Great Marketing Videos

As a provider of video production London, we’re going to talk about how you can create engaging marketing videos that will help your business grow. Marketing videos are a great way to promote products or services, but they also have the ability to engage viewers on an emotional level.

Marketing videos can be used for many different purposes – from product demonstrations and tutorials, to new features being added. Check out these tips for creating a compelling marketing video!

Check out these tips for creating a compelling marketing videos

– Marketing videos should be engaging 

– Marketing videos are great for demonstrating products or services 

– Marketing videos can engage viewers on an emotional level 

– Marketing videos can come in many forms 

– Marketing video content should be engaging 

Marketing videos are great for demonstrating products or services. They have the ability to inform viewers of important facts, create customer connections, and even boost your brand’s reputation. Marketing videos can engage viewers on an emotional level – which is why they play a major part in promoting anything to do with home life. 

Here’s an interesting article listing some great marketing videos.

Other forms, such as product demonstrations or customer testimonials are also very prevalent. Ultimately, if you want to create successful marketing videos, they need to be engaging and capture your audience’s attention.

By creating realistic scenarios with authentic actors, video will draw the viewers’ attention and increase the likelihood of them retaining the information you are trying to convey.

This is for the same reason millions of people are hooked on a weekly soap. The characters and their predicament reflect the lives of the viewers. 

If you can recreate real life situations whilst including your marketing concept, your message will go to and stick to more people.

Well Produced Marketing Videos Get More Attention

But, it’s not only about the story you tell. The video production quality is also important in order to create a good first impression. 

Make sure that your video is well-lit and the sound is of good quality. If people can’t hear or see what’s going on, they’re likely to hit the ‘skip’

It takes a little longer to set up and you usually need to use more equipment and

Can I shoot on iPhone?

Yes! Marketing videos don’t have to be expensive or high-quality productions. You can shoot on an iPhone or any other device as long as the content is good and

When it comes to marketing video, there are no rules. Just make sure you keep your target audience in mind and produce something that will engage them. 

Market research can help a great deal with this process. 

If you know who you really want to attract to your site, you will find it easier to create a suitable video. For example, if your audience is young, you may want to consider shooting in 9:16 ratio; that’s portrait mode. Teenagers and early 20s people tend to watch a great deal of video with their device upright. 

If you look at Instagram, you will see thousands of videos in portrait mode. This is the preferred format for that platform. 

But if you’re targeting an older market, landscape mode may be a better option. This is because people over 50 generally hold their devices horizontally when viewing video. 

So as you can see, it’s important to think about who your target audience is and what they prefer before beginning the video creation process. Doing so will help make sure that the video is noticed, shared and reviewed.

If you have a more traditional social media presence, it’s worth looking at TV ads for inspiration. TV ads have a long history of innovative thinking. Saachi, Ogilvy et al have produced some really mind blowing adverts over he years and have set the trend for how to get people talking about your product or service. If you’re looking for a more modern take on advertising, then you should look into online video content.

Online videos are engaging and can be tailored to fit specific demographics. They also have the potential to go viral, which is great for getting your brand in front of a large audience quickly. However, it’s important to make sure that the video is high quality and provides value if you want viewers to stick around. Marketing videos don’t need expensive equipment or actors – they just need to be creative and interesting!

So there you have it – some tips on how to create an engaging marketing video! Keep these things in mind when scripting, filming and editing your next video masterpiece!

Marketing videos don’t necessarily need expensive equipment or actors – they just need to be creative and interesting!

Check out our marketing videos

We are an experienced Marketing Video company. 

Contact us today to find out how we can help you with your marketing!

Check out our latest video!

It showcases our ability to take a concept such as “Our software will make your life easier” and present it in a way that will engage the viewer.