Examples of marketing video production
Promoting a product, service or company requires constant marketing, trying to reach potential clients in every way possible. Nowadays the most effective way to do this is with videos.
Whether we are scrolling through social media, watching TV or checking out company websites, well made videos grab our attention. Marketing video production has become very important to any company, so let’s take a look at what types there are, and how they engage with their audience.
Different types of marketing videos
1. Product Marketing Videos
This is the most common type of marketing video, used to promote a company’s product or service. It’s what first comes to mind when thinking of video promotion or advertising. It can vary quite a lot, from simply showing the product in an interesting way to explaining the experience of using it.
Whichever way it’s done, it needs to be clear what the video is promoting and the product needs to be memorable.
An example of minimalist advertising, is this reveal video Nostairway produced for a perfume brand:
This is effective because it is fast, aesthetically pleasing and includes a catchy tune which will hopefully get stuck in people’s heads after they watch this, reminding them of the product.
Now here’s a very different example of some of our marketing video production for On.Board:
This example showcases the product, but focuses more on the experience and the lifestyle it allows the client to have. It includes people talking about their experience with the product, which leads us to the next common category…
2. Customer Videos
These include testimonials, unboxing videos, reviews and product demonstrations, and are often found on social media and YouTube. Testimonials will often be filmed by the company, interviewing happy customers about their experience with the product or service. Companies can also film their own demos on how to use the product, and share them on social media. These are services that marketing video production companies like NoStairway can provide.
Vast accessibility to the internet, has opened up some new doors for this. If you’re confident in your product, then sending the product to a successful influencer for free and asking them to unbox or demonstrate it on their channel, could help you reach a huge and new audience.
For example, Sony provided this YouTuber with a free PS5, and reached over 9 million people through this video alone! That’s about the size of the population of Austria.
Other examples of product demonstration videos can be found on this useful blog.
3. Explainer Videos
These can be a good way to promote your company, without actually promoting your company. And yes that sentence does make sense. If your company provides a somewhat complicated service, like any Tech company for example, many might be curious about how it works. Marketing videos explaining these processes could attract a wide audience of people pursuing studies or a career in the same field, and potential clients trying to understand the services they require.
These are often animated, accompanied by a voice over which can help demonstrate complex concepts, like this one for example:
4. Company Vlogs
If you’re not familiar with Vlogs, they are video blogs. Anyone can make them and share them online, but the last few years businesses have picked up on how effective they can be as a form of marketing. Vlogs can promote specific products, but also the business as a whole. Showcasing the ethics and culture of the company, while entertaining the viewer, can make the business seem more approachable and even fun.
In order to capture the attention of the viewer, these videos need to have good quality image, audio and editing. So it’s definitely worth hiring a marketing video production company to create them. NoStairway is prepared to shoot and edit vlogs for companies interested in trying out this marketing strategy.
This is a good example of this strategy, where a food magazine combined gourmet cooking and childhood sugary snacks to create a lighthearted vlog:
I found this video on this blog.
5. Event Videos
Event videos are another great way to promote a company. Events are usually thrown to celebrate something, such as a success, a company anniversary or the release of a new product. Event videos are a fun way to share this excitement with people who could not attend.
They show that the company has a reason to celebrate, and is therefor doing well, but also show the staff and supporters of the business enjoying themselves. Large events will have a unique combination of attendants, such as clients, sponsors and industry experts, a great opportunity for them to speak on camera, without days of scheduling interviews.
Events can be filmed and shared in various ways, such as live-streaming on Facebook and Instagram, posting on Snapchat and Instagram Stories. These examples give the company’s followers a taste of the event, enough to make them curious about it.
If you want to further promote a business, you can film the entire event and put together a well made video for the website and / or YouTube channel. For this, video marketing production companies come in. NoStairway is available to film events and edit them.
An example of this type of marketing video is Dior’s catwalk event for their new collection, which showcases the clothing while also entertaining the viewer with music and a stunning setting:
If you need some new marketing videos for your product, service or business, contact NoStairway.
As a marketing video production company in London, we often get asked how much it would cost to produce a video ourselves. The truth is, with the right equipment and some know-how, you can save a lot of money by creating your own videos. Of course, there is an initial investment involved in purchasing the necessary equipment.
However, once you have your own set-up, the sky is the limit in terms of what you can create. And if you’re willing to put in the time to learn the ropes, you can start producing high-quality videos that will save you money in the long run. So if you’re looking to create video content on a budget, don’t be afraid to go DIY. With a little effort, you can create professional-grade videos that will help you save money and reach your target audience.