The stages of great music video production in London
Here at Nostairway we take on any video production challenge, constantly expanding our portfolio of work. One of the services we have experience in and are always excited to provide is music video production in London. In fact, our very own Creative Director started out as a musician, so we totally understand the importance of showcases musical talent in the right way, and we are passionate about helping artists promote their work and performances.
So let’s take a look at the three stages of music video production and how we accomplish each one successfully.
1. The idea
The first thing to do when preparing to shoot a music video is have a clear idea of what it’s going to look like. We work closely with musicians to ensure our vision matches theirs, complimenting their genre and general style. Having a solid plan and a clear concept in mind is probably the most important part of creating any type of video, and you’ll see it suggested in most blogs like this one by Voice Magazine.
This stage is pre-production and first you need to decide what type of video it’s going to be, these are a few examples.
A very common type of music video is filming a band or musician performing their work. This is a somewhat easy one for music video production in London, as there’s so many live music venus to perform in. Here’s a performance music video Nostairway produced for the band Vaniru, when they performed at the Hyper Japan festival at the O2 in London.
A narrative music video tells a story, it is essentially a short film with a soundtrack and no dialogue (with some exceptions). Some creatives make such good narrative music videos that people wish they were adapted into regular films! These stories often directly relate to the lyrics of the song, but sometimes just match the general style of the music.
This is an example of narrative music video production in London, by Nostairway. A video created for the opera duo Sul Fiato to promote the release of the album and their UK tour. The narrative follows the lives and controversies of a few office workers. With no audible dialogue, only accompanied by the powerful and dramatic musical recording, the viewer can still follow the story and understand what the characters are experiencing.
Many music videos take on a more experimental approach, combining stories, performances, sometimes animation and visual effects and pretty much anything they want. The below video goes into some more detail on these types of videos.
Of course the type of music video you chose to create depends on you knowing your audience and what they will enjoy watching.
2. The execution
Once we’ve come up with a detailed plan that both we and the musicians are happy with, we move onto the production stage, actually filming the video. If the pre-production has been done correctly, this should be easy, because everything is scheduled, all the necessary equipment has been acquired and all that’s left to do is shoot.
It’s important to have high quality filming equipment, a good looking image is what immediately separates an amateur production from a professional one. A good camera, a few lenses depending on the shots planned in the shot list, and some great lighting will make a big difference.
Location is also very important, use the spaces you have access to. If it’s indoors, dress the set as you would for any film, paying attention to detail and making sure anything in shot is relevant or adds a visual element to the video. And don’t be afraid to go outside! Music video production in London has the added benefit of a great city to walk through and find visually attractive locations.
Nostairway used a combination of indoor sets and the beautiful city to create this video for David G Walker:
And of course don’t forget to get an excellent audio recording of the song if the musician hasn’t already provided one.
3. The edit
The post production stage is where you decide exactly what the music video is going to look like, ideally sticking to the original plan, but not being afraid to have new creative ideas once you see all the shots.
This is where we decide the pacing and timing of the video, making sure it matches up with the song and lyrics if necessary. This is where we cut, arrange the shots, colour grade the video and add any transitions or effects.
Any audio editing is also done at this stage the ensure the highest quality of sound, the music should still be the star of the video!
If you or your band require music video production in London, contact Nostairway today and ask for a free consultation.