A few reasons why your company should have corporate videos
There is no denying that videos are the most popularly consumed form of content today. Studies have shown that in 2020, 96% of consumers increased their consumption of online videos, and 9 out of 10 said that they wanted to see more brand and business videos. In 2022, the average person is predicted to spend 100 minutes per day consuming online video content. So if you have a business, marketing it with corporate videos is undeniable a good idea.
Corporate videos are a great way to showcase your company profile along with the products and services. It can also serve as an effective marketing tool, creating positive impressions of who you are in just seconds. A well done video can help increase customer loyalty as well as create new clients for future projects.
An example of one of the corporate videos that Nostairway produced for a company:
There are different types of corporate videos, these are some common examples:
- Corporate communication
- Investors and shareholders information
- Media release
- Staff training
- Video marketing
For tips about what kind of corporate videos might work best for your company, watch this video:
The goal of corporate videos is to increase brand awareness and reputation, build trust with your customers and potential new customers and ultimately increase your sales. So let’s look at why corporate videos are a good way for your company to reach these goals.
Videos are flexible, they can take various forms depending on your company’s style.
You can find the right aesthetic and branding style for your company and apply it to your corporate videos. In fact, corporate videos can be really creative, using graphics, images or even animation to get any point across. This variety of filmmaking styles can be used in company promotion as well as internal training videos.
Videos are easier and cheaper to produce than ever before.
Video production is more accessible than ever before, with companies like Nostairway providing affordable video production services in London. If you require corporate videos for your business, contact us today and we can discuss what your company needs and how we can make it happen on a budget that suits you.
They can enhance your company’s branding and get more people familiar with your ethos and product.
They create a more substantial offline and online presence to generate visibility and recognition in your industry. Videos can reach your target audience and encourage engagement up to 250% more than other media forms.
Social media promotes content sharing, and video is ideal for this purpose.
If you want people to be talking about your brand, then produce content that can easily shared across every platform. The best way of encouraging this is with videos which have high engagement rates and account for 50% of all mobile traffic and 92% of mobile video viewers claim they share videos with other people after watching them.
Videos are a great way to get your point across and provide valuable information.
Video has become the most profitable way to communicate products and services, according data from studies. With our brains only taking 13 milliseconds to process an image, this means we process images 60,000 times faster than we do text. Approximately 60% of people are visual learners, so corporate videos are one of the best ways to communicate information.
Another example of our corporate videos, this time a training video for Questas:
If you have any kind of business, corporate videos could help you reach a wider client based, maintain your current clients’ trust and build on your branding to become more memorable. They can also help you train your employees in an easy and efficient way. So if your company could use a marketing boost, contact Nostairway today and we can discuss how we can help you with our video production services in London.
As a video production company in London, we often get asked how much it would cost to produce a video ourselves. The truth is, with the right equipment and some know-how, you can save a lot of money by creating your own videos. Of course, there is an initial investment involved in purchasing the necessary equipment.
However, once you have your own set-up, the sky is the limit in terms of what you can create. And if you’re willing to put in the time to learn the ropes, you can start producing high-quality videos that will save you money in the long run. So if you’re looking to create video content on a budget, don’t be afraid to go DIY. With a little effort, you can create professional-grade videos that will help you save money and reach your target audience.