Video editing services
Video editing services are an essential part of modern media production. Of course, we provide this service to clients of our video production company. But it isn’t always obvious that our editing team are just as ready to offer video editing to those who have produced their own video.
We work on two platforms, Final Cut Pro X and Premiere Pro. We can ingest all current formats from phone footage to full flavoured Pro Res. Video editing isn’t just cutting clips together. Perhaps you are shooting a film and need a quick edit of that day’s rushes to see what you have.
Our video editing services are usually able to turn a small edit around in a matter of hours rather than days. Perhaps you shot a special occasion on your smart phone and need video editing services to put it together with some audio and music. And our editing suite is situated conveniently within our media production department. This includes audio production, music production, video production, photographic services and online services.
Video Editing Services – The Origins
The origins of video editing services can be traced back to the early 20th century when technological advancements paved the way for capturing and reproducing moving images. The birth of cinema in the late 19th century was a major milestone in this evolution, but it was not until the mid-20th century that video production services began to take shape as a distinct industry.
The concept of video production itself can be traced back to the invention of the television. In the 1920s and 1930s, experimental television broadcasts were taking place, and engineers were exploring ways to capture and transmit live images. However, it was during the 1950s that television became more widely adopted, and the need for video production services emerged.
During this time, television networks started producing their own content, including news programs, sitcoms, dramas, and variety shows. These productions required a team of professionals skilled in various aspects of video production, such as camera operation, lighting, sound recording, and editing. Television production studios began to emerge, and they provided the necessary infrastructure and equipment for creating television content.
In the early days, video production services were mainly limited to large broadcasting companies and production studios. The equipment used was bulky and expensive, and the process of capturing and editing video was time-consuming and labor-intensive. However, as technology advanced, video production services became more accessible to a wider range of clients.
The introduction of portable video cameras in the 1960s and 1970s revolutionized the industry. These cameras allowed for more flexibility in shooting locations and reduced the reliance on studio setups. Independent filmmakers and documentarians embraced this new technology, and the concept of video production expanded beyond traditional television networks.
In the 1980s, the advent of VHS and Betamax tapes made it easier to distribute video content. This led to the rise of video rental stores and increased demand for video production services from individuals and businesses alike. Companies began recognizing the power of video as a marketing tool and started utilizing video production services to create promotional videos, training videos, and commercials.
The 1990s saw further advancements in video production technology with the introduction of digital video formats. Digital cameras and non-linear editing systems revolutionized the post-production process, making it faster and more efficient. Video production services became even more accessible as the cost of equipment and software decreased.
With the advent of the internet and streaming platforms in the 2000s, the demand for video production services skyrocketed. Online video sharing sites like YouTube and Vimeo provided a platform for anyone to create and share videos. Businesses and individuals began leveraging video production services to create engaging content for their websites and social media channels.
Today, video production services have become an integral part of various industries. From advertising and marketing to entertainment and education, videos play a crucial role in capturing attention and conveying messages effectively. The advancements in technology have made video production more accessible than ever, with high-quality cameras available on smartphones and affordable editing software.