Types of Video
As a small business, utilizing online videos as part of your marketing strategy is becoming increasingly important. From live streams and customer testimonials to entertaining explainer videos – there are now numerous types of video content that you can use to engage with your target market.
In this blog post, we’ll discuss the different kinds of video content available, how each type works and why certain formats may be more suitable for various markets or goals. With such an array of options to choose from, every SME should consider incorporating video into their digital marketing strategies in order to maximize results.
1. Educational Videos
Educational videos are designed to teach viewers about a particular subject. They can be used in classrooms or for self-study outside of school. Educational videos can be found on a variety of topics, ranging from history and science to math and language learning.
2. How-To Videos
How-to types of video are designed to show viewers how to do something. They can be used for a wide range of tasks, such as cooking, fixing a car, or building a piece of furniture. How-to videos are often accompanied by text instructions, so that viewers can follow along step-by-step.
3. Product Types of Video
Product videos are designed to showcase a particular product or service. They are often used by businesses to promote their products to potential customers. Product videos can be found on websites, in store displays, or in television commercials. here’s one we did earlier
4. Testimonial Videos
Testimonial videos feature people who have used a product or service sharing their experience with it. These types of video can be an effective way to build trust with potential customers and encourage them to try a new product or service.
5. Explainer Videos
Explainer videos are designed to provide viewers with information about a complex topic in an easy-to-understand format. Explainer videos often use animation and graphics to make complex concepts more visually accessible. They can be used to explain everything from how a new technology works to the history of an event or movement.
6. Entertainment Videos
Entertainment videos are designed purely for entertainment purposes and do not have any educational or informative value. Entertainment videos can include things like music videos, comedy sketches, and film trailers.
Advertising videos are powerful tools for promoting products or services. They capture attention, convey messages, and create emotional connections. With careful scripting, compelling visuals, and effective storytelling, advertising videos can leave a lasting impact on viewers, driving brand awareness, engagement, and ultimately, influencing consumer behavior in the desired direction.
Just a few words about video formats.
It’s important to know what format you need your video in. There are many different formats, all designed to work best in a particular task, each with its own unique characteristics and purposes. MP4 is widely used and compatible with most devices and platforms, offering a good balance between video quality and file size. AVI is a popular format that supports multiple codecs, allowing for high-quality videos but with larger file sizes.
MOV is commonly used by Apple devices and supports high-quality videos along with advanced features like animation and interactivity. MKV is a versatile format that supports multiple audio and subtitle tracks, making it ideal for media enthusiasts. Choosing the right video format depends on factors like intended use, compatibility, and desired features.
Adobe have a good article on file formats
So that’s about it on video styles. If you’re thinking of using video for your projects, remember there are also many types of video production companies.
A good video production company stands out due to several key factors. Firstly, their expertise and experience in producing high-quality videos across different genres and platforms are crucial. They possess a talented team of professionals, including directors, scriptwriters, cinematographers, and editors, who work collaboratively to create visually stunning and engaging content. Effective project management skills ensure efficient timelines and budget adherence.
Additionally, a good production company understands the importance of client collaboration, actively involving them throughout the process to ensure their vision and goals are met. Lastly, excellent communication, attention to detail, and a commitment to customer satisfaction are hallmarks of a reputable video production company.
We love to chat all things video. So, if you have any questions, feel free to get in touch via our CONTACT page.