Easy and helpful tips for creating Youtube videos
YouTube is no longer just a website for watching cute cats or funny kids, it’s a source of income and a full time profession for many people, and the only social media platform used equally by all age demographics. So whether you are creating YouTube videos for fun, or trying to make a living out of it, here are some easy tips to get you started or help your progress.
Know your audience
Before starting to work on your videos, you need to decide what your target audience is. Some marketing consultants recommend even making up a person who represents the demographic you want to reach. Give this imaginary person a gender, age, job and even a name if you like.
This does not need to restrict you to that exact demographic, but it can help you figure out what that person would enjoy watching. Don’t worry about appealing to everyone, just to the people you want to reach.
Once you’ve figured out your audience, it’s time to find your niche. Many successful YouTube creators suggest that keeping your video topics as specific as possible it significantly better than keeping them broad. For more details on how this is effective, as well as other advice on creating YouTube videos, you can check out this helpful article.
The most important thing in your journey to finding online success through creating YouTube videos, is making sure your videos appear on people’s searches. There are 2 main ways of doing this, first of all you need to make content that people will find interesting, entertaining and helpful. But videos don’t only need to be good for your audience, they also need to appeal to search engines!
If you don’t know what SEO is, it stands for Search Engine Optimisation, and it helps online content appear higher in search engines in order to reach a wider audience. Now, SEO can seem quite daunting at first, so don’t worry about understanding and applying everything right away. Start by researching it and seeing what keywords, tags, and topics rank highly.
One thing many YouTubers actually suggest for improving SEO when creating YouTube videos is our first tip on this article, sticking to your niche. This makes your content easier to search for, as it’s competing with less other videos. It also ensures the right people will find your videos, the ones who will actually watch the whole thing and hopefully subscribe to your channel.
Get the right equipment
Don’t panic! The equipment needed for creating YouTube videos does not necessarily have to be an expensive DSLR camera and professional lighting. You can work within your budget and still make good looking videos.
You will need the following:
Camera: Like I said, this does not actually have to be a camera, most smartphones have great filming abilities nowadays. You can also use your computer’s webcam, or invest in a higher quality one. However, if you do chose to invest in a camera, there are some more affordable options out there. Here are two lists of cheap cameras, specifically recommended for creating YouTube videos:
Tripod: There are many different types of stands and tripods depending on what you’re using to film. You can get a mini one that sits on your desk, a stand for your phone, or a stand with a ring light like in the below photo.
Lighting: Ring lights like this one seem to be the most common choice at the moment for creating YouTube videos. These can actually be very affordable, like this one. However, if you can’t afford one quite yet, you can always improvise with what you have in your house. Natural light is a good start, but if you live in the UK, or prefer to shoot videos at night, this may not always be helpful. So see what you can do with your lamps at home and look into investing in a key light to make your face clear and visible in your videos.
Microphone: Audio is a very important part of any video production, and you definitely want your viewers to understand what you’re saying in your videos. YouTuber mics have actually become an entire category of their own, so it’s very easy to browse options and find what works best for you and your budget. Amazon, for example, has many options ranging from £15 to over £70.
Screen Recorder: This depends on what kinds of videos you plan on creating, but if you’re doing editing tutorials or gaming videos, a screen recorder will be essential. Fortunately, you can find these for free! Here’s a video detailing some of the free options out there.
Decide what your first video should be
You only get one chance to make a first impression! This doesn’t only apply to meeting people, it also applies to creating YouTube videos. You want to start strong and reach as many people as possible right away. Obviously your first video’s views will not determine how the rest of your content will do, but a good first video can really help.
Of course, there are endless types of videos you can make, but the one type that consistently seems to rank highly is the instructional video. A recent study found that 53% of people reported watching at least 2 instructional videos every week, a whopping 152% increase from the last study in 2013. Creating YouTube videos that are instructional can cover all the bases, by being fun, helpful and educational, while maintaining people’s attention the whole way through.
Here’s an example of a video that’s both instructional and sticks to a particular niche, this YouTuber clearly knows his audience:
Create an outline for your video
Once you have figured out your audience and niche, and you have acquired all the necessary equipment, you can start planning your videos. By now you’ve decided what your first video will be, but you need to prepare it in more detail. This advice also applies if it is not your first video, but you’re just looking for some tips to boost your content.
Many YouTubers recommend writing a script before creating Youtube videos. A script does not need to be word for word, in fact that can have a negative affect on your speech and make it seem unnatural, so keep it simple or maybe just create an outline of what you plan on talking about. Anything is better than just hitting record on your phone or camera and completely winging it, plus the more prepared the material is, the less you’ll have to cut out in the edit, so it will save you lots of post production time.
For further tips on creating YouTube videos, you can check out this article and the following video:
For any of your video production in London needs, contact Nostairway today and we can discuss how we can help you. For more tips on creating and editing videos, as well as lots of other information about the industry, check out the rest of our articles here.