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Company videos are now omnipresent.  Let’s take a closer look.

Businesses are always looking for new ways to market their company and reach potential customers. One way they do this is through company videos, which can be seen on the business’s website or distributed via social media channels like Facebook & Twitter as well as email marketing services.

company videos

What company videos do you recommend?

There are many different kinds of company videos.  Depending on what the company intends to do, determines the nature of the video. Each company has its own style and its own needs. So it stands to reason that there is no one size fits all way of doing things. Companies are as varied as people so it makes sense to approach their needs with equal sophistication.  That said, there are templates that can help get you going. Let’s check out a few of the more common company videos.

The Explainer Video

The explainer video is an excellent way to concisely and engagingly communicate anything about your company, product or service. The use of narration makes it easy for anyone in the audience who may not be familiar with what you’re selling them on because they can just listen as this character gives all necessary information without any difficult to follow action.

Invariable created with animation software and supported by voice-over, explainer videos do a very concise job. The combination of graphical representation, textual reification and an actual voice telling you stuff is a sure fire was to get a lot of info into a short space of time.  The reason I say they do a concise job is because there are only certain forms of news/info that are suited to explainer videos; the simplicity in opening a financial account or an online purchase, perhaps.

How To Videos

The internet is a brilliant tool for any company to grow their brand and earn more customers. Some businesses are leveraging how-to videos as an effective marketing strategy, which can help them gain exposure in front of potential clients or improve the quality time with current ones by providing tutorials on products/services offered at hand’s reach from anywhere anytime without having leave your desk!

Check THIS article out, it’s really good.

A how-to video is an excellent way to teach others skills and procedures. It provides clear instructions with visuals or audio so that viewers can follow along easily, making it easier for them in the process!

Brand Awareness Videos

Video is more than just a way to showcase your products and services. It can be the driving force behind your branding, telling stories that would otherwise go untold in an engaging way across all channels from social media content or explainer videos right down to advertising slots on TV commercials where you have exactly 30 seconds at most before people change the channel.

Brand awareness videos are becoming quite sophisticated. Following on from a series of ground breaking adverts in the 1980s that didn’t even mention the product, there are seemingly myriad ways in which you can place your brand into the psychs of unsuspecting viewers.  Look at this example. True, the brand is kinda mentioned at the end a little but hey, you get the idea, right?


Video content is booming, and company, or corporate, videos have become increasingly important in the digital age. As one study found that 56% of consumers want to see more from a brand or business they support! If your company isn’t producing any video content then you’re likely falling behind with today’s market climate where quality information can be hard for some people to find on Google search results pages – especially if there aren’t many other sources offering what they want online…



As a video production company in London, we often get asked how much it would cost to produce a video ourselves. The truth is, with the right equipment and some know-how, you can save a lot of money by creating your own videos. Of course, there is an initial investment involved in purchasing the necessary equipment.

However, once you have your own set-up, the sky is the limit in terms of what you can create. And if you’re willing to put in the time to learn the ropes, you can start producing high-quality videos that will save you money in the long run. So if you’re looking to create video content on a budget, don’t be afraid to go DIY. With a little effort, you can create professional-grade videos that will help you save money and reach your target audience.